Facts

Client:
Boston Hearth Alliance

Website Address:
bostonhearth.com

Business / Focus:
Fireplace-related Products

Website Budget:
$425

Goal

The Boston Hearth Alliance needed a website completed within three weeks to meet their goal of having a quality website on-line when their scheduled advertising began.

They wanted the website to convey the warmth, comfort, and security found in hearth-related products such as wood stoves and fireplace inserts, and to allow customers to locate dealers.

Technology and Add-On Features

HTML (static)
Two Flash animations
Website hosting

Summary

Boston Hearth provided their logo and the website was created around the logo's theme of a flaming hearth.

To convey the warmth of fire, flame-related colors on a darker background were utilized, such as warm reds and oranges.

Although I have basically discontinued offering Flash animations, I felt that two simple animations would be very effective for this website: a subtle flame burning in a fireplace with fire crackling sounds, and another showcasing the qualities and styles found in hearth products.

To make it easy for customers to locate Boston Hearth dealers, a map of New England states was created to allow each individual state to bring up its dealer list when clicked.

Client hosts with StudioPeg Design.